Rbk Hockey Presents The 2007 Ahl All-star Classic

Toronto, Ontario (Canada), July 13, 2006 – For the second consecutive season Rbk Hockey is thrilled to be the title sponsor of the AHL All-Star Classic, which will take place January 28-29, 2007 at the Ricoh Coliseum in Toronto. The 2007 Rbk Hockey AHL All-Star Classic will be a showcase of the very best young professional players from all 30 NHL organizations, and a celebration of the American Hockey League and its rich tradition.

“As the premier equipment supplier to the AHL, Rbk Hockey is very excited to be the official presenter of the 2007 AHL All-Star Classic,” said Len Rhodes, Vice President of Global Marketing. “Our solid partnership with the AHL gives us the platform to provide professional hockey players with the highest quality hockey equipment. We hope that fans across the nation will take part in this exciting event with us.”

Since 1995, out of the 394 players to take part in the AHL All-Star Classic more than 92 percent have competed in the National Hockey League. This accomplished list includes two members of Rbk’s elite team, Patrice Bergeron and Mathieu Garon, who both participated in the 2005 AHL All-Star Classic in Manchester, N.H.

“Rbk Hockey has a significant and highly valued presence in the AHL as our primary hockey equipment supplier and leading licensing and marketing partner,” said David Andrews, President and CEO of the American Hockey League. “We are delighted to be adding to this relationship through Rbk Hockey’s decision to become the title sponsor of the 2007 AHL All-Star Classic. It is a great fit to have the leading company in hockey join with us to showcase our top players at this world-class event.”

The 2006 Rbk Hockey AHL All-Star Classic took place last January in Winnipeg, and was broadcast to nearly 100 million homes on Rogers Sportsnet across Canada and on 20 regional AHL television partners in the United States.

For more information, please visit RBK Hockey at www.rbkhockey.com or the American Hockey League at www.theahl.com